A Study on Some Aspects of Incense Sticks Manufacturing in India: A Field Survey based Study




The usage of incense stick has been a convention in Indiasince time immemorial. Despite its extensive usage and recognition, a noteworthy part of the incense industry is still cottage-oriented. Most of the sticks are hand-made. Consequently, the incense stick manufacturing is labour-intensive as well as self employed venture requiring only a few workers with lesser amount of capital.  This study tries to study some aspects of incense stick manufacturing especially profit aspect analysis in selected areas (Sasati area) of Shyampur PS, under Uluberia subdivision of Howrah district, India. The entire study is based on the survey based field investigation. The result suggests that most of them employ own capital instead of debt capital. The study that revenue quantum varies with size of sales as well as size of production. Despite all the production centers are earning the profit, the profit quantum is not sufficient to earn their livelihood. That is the reason why the entrepreneurs are engaged in other economic activities like agriculture, fisheries etc apart from incense manufacturing. Therefore, it is recommended to expand the base of their manufacturing operation with more capital, large numbers of efficient workers that will enhance their marketing operation as well augment their surplus in terms of profit. It has been found from the study that most of the entrepreneurs have handsome return on capital employed in terms of percentage. Therefore, it is a matter of optimism that the potential entrepreneurs in incense stick manufacturing may earn attractive profit margin if they can start the business in large scale with expanded capital base. It is surely an indication that that financial condition of the villagers involved in this type of economic activity may be nourished by encouraging more people to involve in this type of small business.


Keywords: Shyampur, Insense stick, profitability, India.

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ISSN: 2332-2160

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