AN ANALYSIS OF PRODCUTION PATTERN, GROWTH AND PROFITABILITY OF CHANACHUR SNACKS: THE FIELD SURVEY RESULT ON SELECTED PRODUCTION UNITS IN INDIA
The objective of the present study is to explore the production pattern as well profitability of the selected chanachur and snacks production centres at Shyampur area, Howrah, India for the period, 2011-13 based on filed survey through a structured questionnaire delivered to the different entrepreneurs at this particular area. The result suggests that the growth in production of channachur and snacks has gradually increased over years in almost all the factories under our consideration. The production growth implies that there has been a consistent market demand of variety of snacks and chanachur products among local customers as well as outside customers if it can be marketed properly. Trend of market demand reflects the sales trend of individual factories which signifies also an increasing demand of the product. But, it has been apparent from the study (from graph) that among several varieties of products, there is a fluctuating demand of these products. Moreover, demand for simple chanachur is obviously more than any kind of products. So, the firms can be encouraged to produce more of this type of simple chananchur to hold the market as well as to enhance profitability. Profitability study shows that each of the production units has increasing level of profitability. But, operating cost is too higher, Therefore, it is required to reduce the operating cost to some extent by means of technological efficiency if it possible. Moreover, it is needed to diverse the product variety to tap new customers into marketing net of the said production units. This study may encourage some of the highly educated fellows of the locality as well as other parts of the country to enter into this self employed as well as employment generating ventures.
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Impact Factor = 0.465 (2013)